Which principles do underpin game design?

Gamification is more than just creating some mechanisms around rewards and motivation. In his online lectures on gamification, Kevin Werbach – an Associate Professor of Legal Studies and Business Ethics at Wharton School – explained about some of the design rules which underpin gamification and game design: The Player Journey – Like with most journeys, […]

Video games in education doesn’t have to mean educational video games

Play is one of the fundamental ways in which humans learn. Video games, like games in general, are inherently educational, but they still haven’t quite taken off in the classroom. Many teachers remain dismissive of video games, or outright hostile toward them. They don’t recognize the value of video games as teaching tools. But according […]

It’s Time to Play: Games, Gamification, and Active Learning

Play is making a comeback. There have been TED Talks, peer-reviewed articles in pediatrics journals, pieces in The Atlantic, and an entire industry now devoted to the “right” kind of play for our kids’ development. So why devote another 2000+ words to play and pedagogy, especially because it has already been done well by the […]

How to use big data, gamification for better rewards programs – Loyalty Marketing

Over the past three years two trends have changed the way brands interact with consumers. First, consumers’ interest is games and second, the data brands have collected from online consumers. According to one expert these two trends make it possible for brands to create immersive, relevant experiences – even in reward programs. First, gamification. “Call […]

A review of empirical studies on persuasive technologies

Gamification has become increasingly popular (Figure) and it is starting to establish itself as an independent vein of literature. However, gamification bears many similarities with other (somewhat scattered) conceptual developments. Perhaps the most analogous conceptual development is persuasive technology which, similarly to gamification, refers to technology being used to influence people’s psychological states and behavior. […]

Case Study: Air Canada’s Gamified ‘Earn Your Wings’ Program

Gamified Loyalty Done Right: Air Canada’s ‘Earn Your Wings’ Program In late 2013, Gabe traveled to 12 cities worldwide for GSummit Global, a series of full-day workshops and meetups to bring GSummit closer to gamification fans. As a part of GSummit Global, we also released 10 new webinars and videos by gamification and engagement professionals. […]